Apex Collective
Apex Collective: 9.03x return on a one-week launch
Results come from the client engagement documented in our case files. Figures are specific to this work and not a guarantee for every business.
What this proves
- Strategy under pressure
- Testing discipline
- Budget judgment
- Measured execution
Strategies used
- Test fast, scale faster
- Hook and landing page A/B testing
- UGC-led creative
- ABO testing into CBO scaling
Client overview
Who this was for
- Industry
- Ecommerce apparel and accessories
- Engagement
- Paid social launch strategy and management
What we did
The work, step by step
- Ran a controlled ABO test across four ad sets, loading three UGC hooks into each to find the winning angle.
- Split traffic 50/50 between the standard collection page and a custom hero landing page to test the destination, not just the ad.
- Read the data inside 72 hours: the social-proof hook drove 80% of add-to-carts and the hero lander converted at 5.2% versus 1.8%.
- Paused everything else and scaled the proven creative and lander in a CBO campaign at a $10.50 cost per purchase.
Results
The numbers
9.03x
return in one week, $1,895 in ad spend turned into $17,109 in revenue
- Return (ROAS)
- 9.03x
- Revenue generated
- $17,109
- Ad spend
- $1,895
- Cost per purchase
- $10.50