Home decor and furnishings
Home decor brand: 7,903 purchases with broad testing at scale
Results come from the client engagement documented in our case files. Figures are specific to this work and not a guarantee for every business.
What this proves
- Strategy under pressure
- Testing discipline
- Budget judgment
- Measured execution
Strategies used
- Broad audience testing
- Product and bundle tests
- Retargeting purchasers
- Daily ad-set trimming
Client overview
Who this was for
- Industry
- Ecommerce home decor and furnishings
- Engagement
- Paid social strategy and management
What we did
The work, step by step
- Built a broad structure across 8 campaigns and 106 ad sets to find volume at a steady cost.
- Ran product tests, bundle tests, and retargeting to recent purchasers in parallel.
- Concentrated budget on ad sets that kept cost per purchase near $20.
- Trimmed underperformers daily before they dragged account efficiency down.
Results
The numbers
7,903
purchases at about $20.58 each through structured broad testing
- Purchases
- 7,903
- Cost per purchase
- $20.58
- Reach
- 3.2M+
- Campaigns / ad sets
- 8 / 106
