Stang Detailing
Stang Detailing: 4.2x return with performance-based Facebook ads
Results come from the client engagement documented in our case files. Figures are specific to this work and not a guarantee for every business.
What this proves
- Strategy under pressure
- Testing discipline
- Budget judgment
- Measured execution
Strategies used
- Lookalike and interest targeting
- Weekly creative testing
- Performance-based pricing
- Landing page to booking flow
Client overview
Who this was for
- Industry
- Mobile car detailing, Cincinnati metro
- Engagement
- Performance-based paid social
What we did
The work, step by step
- Built Facebook campaigns on a performance model: we only earned when booked revenue came in.
- Targeted lookalikes from the customer list plus car-enthusiast interests inside a 25-mile radius.
- Tested 2 to 3 new creative variations each week and killed anything above $25 cost per lead.
- Scaled winners 20 to 30% per week until efficiency dropped, with tracking from ad click to booking.
Results
The numbers
4.2x
return on paid social, with 15 to 20 new bookings a month
- Return (ROAS)
- 4.2x
- Monthly revenue from ads
- $2,500 to $3,500
- Cost per lead
- $12 to $18
- Lead-to-booking rate
- ~35%